Educating Clients: Lash & Brow Care Beyond the Products
As beauty professionals, we know that serums, tints, and grooming products are only part of the equation when it comes to healthy lashes and brows. The truth is, many clients overlook the everyday habits that impact growth, strength, and retention — especially between appointments.
Whether you're offering lash lifts, brow shaping, or full makeup services, here are key lifestyle tips you can share with your clients to help them protect their natural lashes and brows and improve treatment results over time.
1. Emphasize Gentle Makeup Removal
Harsh rubbing or oil-stripping cleansers can cause lash breakage and brow thinning.
Client Tip to Share:
“Always press, don’t scrub. Use a gentle remover and let it sit for a few seconds before wiping away makeup — especially mascara and brow gel.”
Pro Tip: Recommend a specific remover you trust (especially lash extension-safe if applicable) and retail it in your space. We obviously love Elleebana Make Up Remover!
2. Caution Against Over-Tweezing & Over-Styling
Too many clients come in with sparse brows due to years of over-tweezing or frequent waxing.
Client Tip to Share:
“Less is more. Let your brows grow in fully every 6–8 weeks so we can shape based on your natural structure and encourage fuller growth.”
If you offer brow services, educate them on the value of brow rehab — using mapping and restraint to guide regrowth.
3. Educate on Eyelash Curler Hygiene & Technique
Many people are using old, dirty curlers or curling after mascara — a recipe for breakage.
Client Tip to Share:
“Curl only when lashes are clean and dry, and replace the rubber pad regularly. Avoid daily curling if you're trying to grow them out.”
4. Tie Nutrition to Lash & Brow Health
Hair growth is heavily tied to internal health. If a client is struggling with thin or slow-growing brows/lashes, it could be more than a topical issue.
Client Tip to Share:
“Protein, biotin, iron, and omega-3s all support healthy hair — including your brows and lashes. What you eat shows up in your hair.”
This is especially helpful for clients dealing with postpartum hair loss, thyroid imbalances, or nutritional deficiencies.
5. Promote Clean Tools & Bedding
Bacteria from dirty brushes, spoolies, or pillowcases can lead to follicle inflammation and hair loss.
Client Tip to Share:
“Wash your lash/brow spoolie weekly and change your pillowcase every few days — especially if you wear makeup or skincare at night.”
Pro Tip: Add spoolies to your retail or give them post-service to encourage daily gentle brushing (especially after lifts or brow laminations).
6. Support Lash/Brow Care Between Treatments
Even with high-quality treatments like lifts, tints, or laminations, aftercare and daily habits will make or break your results.
Client Tip to Share:
“Think of your lashes and brows like the hair on your head — they need to be conditioned, protected, and not overworked.”
Encourage gentle handling, limited heat exposure, and regular hydration with a conditioning serum or nourishing oil (when compatible with your services). We love our Elleebana Advanced Aftercare Formula and Elleebana & Elleeplex Hyaluronic Boost Serum.
7. Normalize Shedding & Seasonal Changes
Clients often panic when they notice brow or lash shedding — especially in spring or fall.
Client Tip to Share:
“Some shedding is normal — just like scalp hair. But if you notice a sudden, dramatic change, it’s worth checking in with your doctor.”
Final Words for Pros
As a beauty professional, your role includes not just enhancing — but educating. When your clients understand how to care for their natural lashes and brows holistically, their results last longer, and their loyalty deepens.
Consider printing or posting these tips in your space, including them in aftercare cards, or sharing them on social media to position yourself as an expert and build trust beyond the chair.
